Destination building: Culture, leisure, tourism and Europe’s tallest observation wheel

12 March 201915:00 - 18:00 JW Marriott, Cannes, France

This event will focus on culture, leisure and tourism and its role in positioning a city as a destination. For a city to grow its population and appeal to singles, couples and families of all generations, the number of requirements on a home-buyers wish list continues to grow – people no longer see the city as a place to work, but a place to live, work and consume experiences.

Developer, the World Wheel Company have submitted a planning application for Newcastle’s £100m ‘Giants on the Quayside’ development featuring Europe’s tallest observation wheel, providing several opportunities for investors.

This year’s MIPIM will see the World Wheel Company launch this £100m plan to build Europe’s tallest observation wheel in the centre of Newcastle, set to create a landmark experience for the region as part of a world-class leisure and tourism development at the Quayside. What impact can we expect on the region’s economy? Can this project act as a catalyst for further investment?

With this as our backdrop, the panel will look at the success experienced by other waterfront European cities such as Belfast and Hamburg – how have landmark cultural and leisure developments helped to transform the offering of these cities to residents and tourists alike?

With culture, leisure and tourism playing an increasingly major role in drawing people to a region, its importance to investors is greater than ever. How far can a desirable waterfront location, paired with stand-out experiences and centres for education truly take a city?

Join us to hear more about this £100m development, a panel discussion, drinks and canapes.

Key speakers:

  • Phil Lynagh, CEO of the World Wheel Company
  • Alistair Reed, Strategic Director of Place and Economy, Belfast City Council
  • Jürgen Bruns-Berentelg, Chief Executive Officer, HafenCity, Hamburg
  • Paul Bell, Partner, Ryder Architecture
  • Tom Warburton, Acting Director of Inclusive Economy, North of Tyne Combined Authority, Newcastle City Council

Register