World Wheel Co. builds Giant Observation Wheels and other family entertainment and retail experiences. We pride ourselves on creating and developing new and unique concepts across the globe, bringing brand new consumer experiences and engagement to the general public.

We love it when our projects lead to area regeneration within our partner cities and towns and so we often find ourselves working with local councils and government entities to bring our projects to life.

Our projects deliver numerous benefits to the local area including area regeneration, millions in local building contracts, full and part-time employment opportunities, educational programmes and scholarships.

At WWC we always strive to deliver commercial plans that benefit the entire community for the longest reasonable length of time, delivering income to local government or private commercial partners.

Given our track record of successful projects, bespoke and beneficial built-in partner revenue models and our unique iconic concepts, the company is looking forward to its future developments with the Giants on the Quayside development in Newcastle front and centre.

The Giants on the Quayside development covers a 32,000 square metre area, offering family entertainment experiences, permanently covered affordable sport facilities and a diverse food and beverage offering.


Key Facts 

  • The Giants on the Quayside development features the Whey Aye, the tallest Giant Observation Wheel in Europe and the UK at 140 m high.
  • We will be creating 800 jobs in the city
  • The development will bring inward investment of £100m to Newcastle